The divine fragrance of Helichrysum italicum is sweetish, multi-layered and has a pronounced perfume-like scent. The fragrance has inspired people a long time ago to use it for cosmetic purposes. Also known as Immortelle, it is well known for having the power to erase the traces of time on the human face. Less poetically said: it has a strong anti-wrinkle effect and it revitalises and regenerates tired, mature skin exposed to external and internal stress. Natural handpicked flowers are used for the production of oil that has a beneficial effect on the skin, alleviating inflammation and making it smooth and soft.